{"id":481,"date":"2024-12-01T12:38:29","date_gmt":"2024-12-01T12:38:29","guid":{"rendered":"https:\/\/parwcc.com\/?p=481"},"modified":"2024-12-18T12:39:55","modified_gmt":"2024-12-18T12:39:55","slug":"words-that-change-lives","status":"publish","type":"post","link":"https:\/\/parwcc.com\/words-that-change-lives\/","title":{"rendered":"Words that Change Lives"},"content":{"rendered":"

The words you write for your clients and the words you speak will affect their lives, and the lives of their families for years. That\u2019s what sets you apart as a professional r\u00e9sum\u00e9 writer and career coach from the wannabees and rip-off \u201cartists.\u201d It is, or should be, part of your brand. It should drive all your marketing and networking efforts as well.<\/span><\/p>\n

Underlying everything we do is our ability to communicate exceptionally well. Most people don\u2019t really have a clear definition of that term. We must; it sets the quality standard for all we do.<\/span><\/p>\n

That\u2019s important because it is a very, very rare client who can write or speak exceptionally well. You know that from the r\u00e9sum\u00e9s they bring you, from their LinkedIn profiles, from the worksheets they fill out, even from their emails and posts.<\/span><\/p>\n

Most of us think of our communication skills as they apply to writing. Communicating very well in writing is more than the ability to recite the basic concepts, more than a knowledge of grammar.\u00a0<\/span><\/p>\n

Programs for career professionals often don\u2019t have time to teach to that level. Most colleges have full semesters devoted to the subject. Moreover, it\u2019s one learned by practice, honed with a \u201csounding board,\u201d and tested in the \u201creal world.\u201d<\/span><\/p>\n

We must write with enormous precision and power. We must be masters of style and tone. And if that weren\u2019t difficult enough, what we write must sound like our clients. We want each one to appear as good in person as we portray him on paper.\u00a0<\/span><\/p>\n

How easy it is to fall into the trap of writing for, or with, an algorithm. I suspect AI drives many job seekers to write their own documents. To them, it must seem an improvement. But they never think of what drives us to write with excellence.<\/span><\/p>\n

Our potential clients forget humans\u2014many different kinds of humans\u2014must ultimately read their r\u00e9sum\u00e9s. We, on the other hand, know it\u2019s humans, not \u201ckey words,\u201d who hire our clients.\u00a0<\/span><\/p>\n

At the top of your list of readers is your client. It\u2019s more than asking them if you inadvertently gave too much or too little credit. It\u2019s more than asking them if you have reflected their word choices and philosophies. It\u2019s more than using their jargon well.\u00a0<\/span><\/p>\n

Do your clients really see their true value? Could they use the r\u00e9sum\u00e9 you wrote as a template for outstanding interviews? After all, one of the roles and missions of the r\u00e9sum\u00e9 is to entice (usually) untrained interviewers to ask our clients questions they both want to explore. If we leave that in interviewers\u2019 hands, our will get interrogated. But what both parties want are collaborations.<\/span><\/p>\n

Too often, we find ourselves writing for HR specialists. They certainly must be considered. Most use what we write to help determine how well our client fits in.\u00a0<\/span><\/p>\n

But they also know as much about our clients career field, as our clients know about the Fair Labor Standards Act of 1938, 29 U.S.C. \u00a7 203 (as amended). That\u2019s a key reason why we must write excellently. The HR manager must see our client\u2019s thinking made visible.\u00a0<\/span><\/p>\n

Of course, there is the hiring decision maker. He\u2019s the one with the greatest stake. She is also your client\u2019s likely boss. She will judge not only fit, but knowledge, wisdom, and potential.<\/span><\/p>\n

Then there is a diversity in work culture. Public sector hiring decision makers work in a culture quite different from their counterparts in the private and non-profit sectors. Veterans work in a setting that is very, very different than those who never served, and that includes 95% of all hiring officials.\u00a0\u00a0\u00a0<\/span><\/p>\n

Let me illustrate with two corporate cover letters. The first is from a hard-charging Chief of Staff looking for a position with a U.S. senator:<\/span><\/p>\n

\u201cDear Senator Smith:<\/span><\/p>\n

Your search for a Chief of Staff is over. Tell your secretary to expect my call at 10:00 on the dot next Tuesday.\u00a0<\/span><\/p>\n

I need 12 minutes in your office. If I cannot convince you I can get your bills out of committee in that time, I shall leave under my own power.<\/span><\/p>\n

But if I can, I\u2019ll be ready to start work on the first day of the next pay period.\u201d<\/span><\/p>\n

That\u2019s who my client is. That\u2019s how the Senator operates. And yes, she got the job.<\/span><\/p>\n

Let\u2019s compare that letter with cover letter for a pastor and civil rights leader:<\/span><\/p>\n

\u201cDear (head of the pastor search committee):<\/span><\/p>\n

Ever since I learned of the opportunity to serve Second Baptist Church, my prayer has been to find the best way to get you the information you need to make your choice a well-respected one.\u00a0<\/span><\/p>\n

I hesitated at first. Just over a year ago, I heeded the call to leave a 126-year-old church: the cradle of the voting rights movement. I’d seen our congregation grow mightily in every way: in diversity, in true fellowship, in service to our communities, and to God. Nevertheless, I thought He was calling me to a new mission: to guide the inner city poor to Christ in one of the most impoverished cities in the nation: Baltimore.<\/span><\/p>\n

I went hopefully, knowing Christ would provide not for me alone, but for the family of the Second Baptist Church of Baltimore. I couldn\u2019t have come at a better time.<\/span><\/p>\n

Our church was and continues to be strong in faith. What gave me the greatest reward was building on that old foundation to revitalize the congregation. It\u2019s grown 20 percent in the last year, it\u2019s more united than ever. And it\u2019s providing community services on a never-before-seen scale of generosity and grace.\u00a0<\/span><\/p>\n

Why would I ever want to leave what others might see as such a comfortable situation? There are two reasons. First, most important, God doesn’t call me to be comfortable. He calls me to be comforted by the fruits of difficult striving, to be more like Christ, so that others will follow His path. Second, I can see the impact of a very different, nearly impenetrable culture from the South I love on my children and our family. The result, after careful prayer, is this application to be your Senior Pastor.<\/span><\/p>\n

My r\u00e9sum\u00e9 won\u2019t look like others you have seen. I thought you deserve to read, right at the top of the first page, my pledge to your church and community. But promises are only as good as the deeds that come from them. And so, I\u2019ve included a few examples of my contributions. There are many more.<\/span><\/p>\n

Your task is difficult. But no matter whom you eventually choose, I want to do what I can to make your work easier. I know you will call on me to answer any question, speak with any reference, and fulfill any special requests you and your committee may have.<\/span><\/p>\n

Yours in Christ\u201d<\/span><\/p>\n

Yes, he got the job as well.<\/span><\/p>\n

If your market is international, the tests are even greater. A cover letter written to a company based in Florence doesn\u2019t read the same as the counterpart document written to a Hansa firm in Lubeck.\u00a0<\/span><\/p>\n

A r\u00e9sum\u00e9 written for a Japanese national doesn\u2019t look like the one you wrote for your American client. Your Japanese lives by the saying in his country: \u201cThe nail that sticks out gets hammered down.\u201d He may be appalled if you strive to make him \u201cstand out,\u201d when conformity is so important. Some of my Japanese clients begin their day standing in front of their desks singing the company song.<\/span><\/p>\n

The other half of communication, the part we rely on most, is speaking. Most of your clients don\u2019t communicate well at all. Since every one of them is under stress, it\u2019s vital you not only communicate the wisdom they need to succeed. You must reassure them without them realizing what you are doing. Yes, you are going to give the right answer\u2014even if they don\u2019t like it at first. However, you must do nothing to add to their stress.\u00a0<\/span><\/p>\n

Consider offering to \u201ccritique\u201d their r\u00e9sum\u00e9. You have the best intentions. Let\u2019s assume we\u2019re willing to offend a potential client by critiquing what they\u2019ve probably spent hours doing.\u00a0<\/span><\/p>\n

What\u2019s our goal? Do we want her to rewrite the r\u00e9sum\u00e9 so it\u2019s really powerful? No, and for two reasons. If she could write that well, she wouldn\u2019t come to us; and if she somehow mastered that complex art in the few minutes we spent with her, we\u2019ve lost a sale.\u00a0<\/span><\/p>\n

If you were your potential client, what would you like at the end of your first meeting? Do you want a report card with all your mistakes\u2014which you know you can\u2019t correct\u2014falling into the \u201cneeds improvement\u201d area? Do you want to feel at the mercy of a ghostwriter?\u00a0<\/span><\/p>\n

Or would you rather walk away with a solid, informed, caring advocate in your corner and a plan to help you and your family reach your career goals?\u00a0<\/span><\/p>\n

I thought so.<\/span><\/p>\n

Often, we go out of our way to find the most fearful language our most uninformed clients use to describe the career search. Want an example? How often have we told our clients they must \u201csell\u201d themselves?\u00a0<\/span><\/p>\n

Think of the image we put into our clients\u2019 minds\u2014clients who are already under stress as they search for a job. We\u2019ve reduced them to nameless commodities.\u00a0<\/span><\/p>\n

We haven\u2019t sold anybody in this country since January 1, 1863, when President Lincoln signed the Emancipation Proclamation. No wonder people distrust the idea of sales.\u00a0<\/span><\/p>\n

Ready for more proof? Let\u2019s try a little word association. I say insurance salesman; you run for the exit. I say used car salesman; you snicker.<\/span><\/p>\n

No hiring manager ever wants to be sold to. But they love to hire the best!<\/span><\/p>\n

Let\u2019s root out another toxic term. Do you suggest an \u201celevator speech?\u201d We, of all professionals, should know the power of the words we use. We can put ourselves in our clients\u2019 shoes and envision that most welcoming, most businesslike, most productive, most private setting\u2014an elevator!\u00a0<\/span><\/p>\n

And what do we want our clients to do? Make a speech. Those three words have appeared in major studies describing things that terrify average people most. Yes, right after death, injury, disease and divorce comes \u201cmaking a speech.\u201d\u00a0<\/span><\/p>\n

Our clients should have brand statements\u2014benefits they bring to employers. Now picture the power of those words from the clients\u2019 viewpoint. They think of themselves as powerful.\u00a0<\/span><\/p>\n

We expend a lot of skill and energy to show their value in the r\u00e9sum\u00e9 and the cover letter. We want them to know why they are powerful: they can add to an employer\u2019s bank account. In fact, we want an unspoken message in the mind of every employer: you may hire our client (if she thinks you\u2019re a good match), or you most assuredly will compete against her.<\/span><\/p>\n

There is a parallel in medicine when we don\u2019t communicate well. There are technicians and there are true physicians. The former doesn\u2019t see patients; he sees case numbers. He gives them the best information he has\u2014in a jargon they don\u2019t understand and are too embarrassed to ask about. If the patient were a machine, it would work fine. Since they are humans, the technician adds a dose of stress to every medicine he prescribes.<\/span><\/p>\n

The physician, on the other hand, treats the whole person. He, too, gives the right information. However, he does it so the patient trusts him. He and the patient are a team.<\/span><\/p>\n

You and your client must be a team as well.<\/span><\/p>\n

We all know the value of building trust. That can never happen without exceptional, consistent, wise communication.\u00a0<\/span><\/p>\n

Perhaps it\u2019s time to reflect on your communications skills. Even if they are well developed, a sounding board will help.<\/span><\/p>\n

As a PARW\/CC member, you have the advantage. All the speakers in the upcoming Conference are top communicators. Even a few hours with them face to face will pay big dividends\u2026for you, for your client, for our industry.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The words you write for your clients and the words you speak will affect their lives, and the lives of their families for years. That\u2019s what sets you apart as a professional r\u00e9sum\u00e9 writer and career coach from the wannabees and rip-off \u201cartists.\u201d It is, or should be, part of your brand. It should drive […]<\/p>\n","protected":false},"author":12,"featured_media":410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nWords that Change Lives | PARWCC<\/title>\n<meta name=\"description\" content=\"Exceptional communication skills are crucial for professional resume writers and career coaches. 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