{"id":544,"date":"2025-02-01T08:00:03","date_gmt":"2025-02-01T08:00:03","guid":{"rendered":"https:\/\/parwcc.com\/?p=544"},"modified":"2025-01-30T08:06:17","modified_gmt":"2025-01-30T08:06:17","slug":"what-differentiates-you","status":"publish","type":"post","link":"https:\/\/parwcc.com\/what-differentiates-you\/","title":{"rendered":"What Differentiates You?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I discuss branding in the <a href=\"https:\/\/parwcc.com\/certified-professional-career-coach-cpcc\/\">Certified Professional Career Coach<\/a> (CPCC) program. A strong identifying personal brand and value proposition statement can significantly boost job search opportunities. It is a platform for a strong career management plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I ask my students to think about familiar brands, such as Coke, Mercedes, Target, and McDonalds. Some branded logos are very prominent in our minds. Using the concept that products are branded, people may develop a personal and professional brand to market their best qualities and qualifications for career management, including job search, looking at lateral moves, making career transitions, seeking promotions, securing new clients, or seeking a committee or association leadership role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When coaching my clients to develop a brand, I begin by asking many questions. Diane\u2019s Query System is a critical career coaching proficiency \u2013 that, when mastered \u2013 will coach clients to new revelations in the career management journey. Questions are part of the intelligence collection process, exploration, and discovery. Asking pertinent, open-ended questions is a key skill in career coaching. In the CPCC program, I ask my clients to define their purpose, values, motivational factors, and goals.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What differentiates you from others in your field? What makes you unique? What positive impact do you provide an employer? (Why does someone call you instead of the other experts in this field?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Together, we make an extensive list of differentiating factors and their impact on employers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes you memorable? (What is your passion; what makes people want to contact you repeatedly? What makes people want to hang out with you and listen to you?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We brainstorm and list my client\u2019s most memorable characteristics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes you credible? (What is your track record? Where and what are the proof and metrics?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We review my client\u2019s track record for the past several years and list all the significant achievements. This also begins the story development process for developing the r\u00e9sum\u00e9, social media profiles, and the interview process.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What makes you visible? (How are you more visible than your colleagues? What makes you different that puts you ahead of them?)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Looking at my client\u2019s competition and colleagues, we compare essential and desirable traits by employers.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What value do you offer an employer? (This is a difficult question for many clients \u2013 as many people do not know how to answer it \u2013 but it must be addressed.)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">I ask my client to describe the value he\/she offers an employer, like saving money, making money, solving problems, team leadership, program launch, and more. What are the most compelling value statements?\u00a0<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What is your area of expertise? What compels someone to call you? If someone calls you \u2013 and they ask, \u201cCan you help me with _______________________?\u201d (It might be about solving an issue concerning engineering, nursing, organizational development, addressing and resolving team dynamics, providing conflict coaching, providing guidance concerning leadership development, mediation, or legal matters. You might be an analytical person, a money-maker, or a decision-maker. You might be a subject matter expert in your field of expertise.)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">I also ask my client to describe his expertise. We list all the times people (customers, leaders, competitors) call my client to ask a question. We create a list of themes and focus on the themes and patterns to guide the brand development<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What does your brand stand for? (What are you an ambassador for? What is your personality \u2013 and how does that affect your brand?)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">These questions help my client pull the lists and responses from all the above questions into one. From this conglomeration, we identify all the similar patterns and themes and prioritize them in order of significance and prominence to develop the brand statement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prominent products and services are branded to communicate their differentiators and attract customers and clients. As job seekers begin to define and design their brand via personal branding, I coach my clients to learn how to best communicate, articulate, and convey their individual value proposition\u2014that differentiating factor. The value proposition is used on my clients&#8217; r\u00e9sum\u00e9s, social media profiles, interviews, and the job. It goes where they go, and it represents them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To solidify the branding statement and create an actual \u201cbranded\u201d image in the minds of potential employers, customers, reviewers\/recruiters\/hiring managers, and human resources professionals on social media or on r\u00e9sum\u00e9s, clients can develop branded logos or looks. They may use a specific color, picture, or logo on a r\u00e9sum\u00e9 or social media platform.\u00a0 This look, color, and feel should accompany the written brand and create a seamless look through all written materials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Literal branding is a mark that is burned or frozen on the skin (yikes). However, that visual can be burned into one\u2019s mind\u2014just like Nike, Apple, or Columbia are universally recognized brands. We can even just see a glimpse of these branded logos, and we can recall the brand.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike\u2019s brand statement: \u201cTo bring inspiration and innovation to every athlete* in the world.\u201d *If you have a body, you are an athlete.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple: \u201cTo contribute to the world by making tools for the mind that advance humankind.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coca-Cola\u2019s brand statement: \u201cTo refresh the world in mind, body, and spirit and inspire moments of optimism and happiness through our brands and actions.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disney\u2019s brand statement: \u201cTo entertain, inform, and inspire people around the globe through the power of unparalleled storytelling.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When writing the brand statement, avoid generalities and jargon. Instead, be specific. Offer numbers and impact\/value. Include personality if appropriate, e.g., emphatic, emotional intelligence, wisdom, or other. Coach your clients to craft an indelible personal branding statement in the mind of the reader or hearer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal is long-term personal brand loyalty!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I discuss branding in the Certified Professional Career Coach (CPCC) program. A strong identifying personal brand and value proposition statement can significantly boost job search opportunities. It is a platform for a strong career management plan.\u00a0 I ask my students to think about familiar brands, such as Coke, Mercedes, Target, and McDonalds. Some branded logos [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,8],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-career-coaching","category-cpcc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Differentiates You? | PARWCC<\/title>\n<meta name=\"description\" content=\"Discover how to use &quot;Diane&#039;s Query System&quot; \u2013 a series of insightful questions \u2013 to help clients identify their unique value proposition, differentiate themselves from competitors, and articulate their expertise. 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