1.0PARWCChttps://parwcc.comJay Blockhttps://parwcc.com/author/jay/The "Big Why" Goal | PARWCCrich600338<blockquote class="wp-embedded-content" data-secret="GAUOOTPs3e"><a href="https://parwcc.com/the-big-why-goal/">The “Big Why” Goal</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://parwcc.com/the-big-why-goal/embed/#?secret=GAUOOTPs3e" width="600" height="338" title="“The “Big Why” Goal” — PARWCC" data-secret="GAUOOTPs3e" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://parwcc.com/wp-content/uploads/BLOG_header_900-x-200_Jay-Block__2022.png900200Discover the importance of identifying a "Big Why" goal – the ultimate, emotionally driven reason behind career aspirations. Learn why setting specific, measurable, achievable, relevant, and time-bound (SMART) goals is insufficient without this underlying motivation. By focusing on the "Big Why," individuals gain deeper intrinsic connection to their goals, increasing their resilience and commitment amidst challenges. This framework can be a valuable tool for career coaches to guide clients in identifying their core values and aspirations, fostering a deeper understanding of their career motivations beyond financial gain or job titles.